A PERFECT skin is at the top of just about every woman's wish list, but despite all the information we get from friends, media, salespeople and even dermatologists, many of us still lack the flawless complexion we crave. Despite best efforts, even the most well-informed among us make simple mistakes that keep us from clear, dewy skin. Many skin-care errors are a result of misinformation, not lack of commitment to perfection, says Jennifer Fifer, owner of Tru Skin Clinical Spa in Manhattan, New York, United States.

Luckily for us, she pinpoints nine skin-care blunders that can be easily avoided.

What's in your cleanser? Fifer says women often buy high-end exfoliating products and moisturizers, but don't pay attention to what's actually in them. Choose products with few chemicals, she advises. Avoid those containing SD-40, isopropyl alcohol, a common ingredient that can be an irritant for acne-prone and senstive skin types, leading to redness, dryness, and in some cases, brown spots and premature aging.

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